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Design 3D Catalog for Company
Hubert, Michal ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
The subject of the thesis is the area of on-line 3D catalogues. In the first part, the basics of computer graphics and 3D modelling are summarized. The following part of the text focuses on the product catalogue of a certain company - S&K KONTAKT - and performs its analysis. Based on the analysis, several options are proposed how to transform the current company's presentation into an interactive 3D catalogue with the goal of distinguishing oneself from the competition and addressing new customers.
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Model of Marketing E-commerce
Mejzlík, Vojtěch ; Hejátko,, Jan (referee) ; Dvořák, Jiří (advisor)
This paper discusses the design of marketing model for electronic commerce. Effort is the most common representation and the most effective methods of marketing strategy. The practical part is discussed the particular case of the international model of cooperation between the regions of South America and the European Union, followed by implementation and optimization of marketing strategies for the introduction of a draft electronic commerce model with specific products for the market in the European Union. The result is an overall strengthening benefit terms, performance and efficiency in developing countries, provided the introduction of bi-regional cooperation through business e-commerce.
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Internet Presentations and Content Management Systems
Zemánek, Martin ; Burget, Radek (referee) ; Koch, Miloš (advisor)
My bachelor´s thesis is focused on the proposal and subsequent implementation of the content management system adopted on the modern and dynamic website presentation for a company chosen. The content management system is based on detailed analysis of needs and exact company requirements. This work deals with a company website presentations efficiency including a description of systems and processes, how to design the correct content management system. This thesis can be used as an instruction for other smaller and middle-sized companies.
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Univerzální doporučovací systém
Cvengroš, Petr ; Vojtáš, Peter (advisor) ; Dědek, Jan (referee)
Recommender systems are programs that aim to present items like songs or books that are likely to be interesting for a user. These systems have become increasingly popular and are intensively studied by research groups all over the world. In web systems, like e-shops or community servers there are usually multiple data sources we can use for recommending, as user and item attributes, user-item rating or implicit feedback from user behaviour. In the thesis, we present a concept of a Universal Recommender System (Unresyst) that can use these data sources and is domain-independent at the same time. We propose how Unresyst can be used. From the contemporary methods of recommending, we choose a knowledge based algorithm combined with collaborative filtering as the most appropriate algorithm for Unresyst. We analyze data sources in various systems and generalize them to be domain-independent. We design the architecture of Unresyst, describe its interfaces and methods for processing the data sources. We adapt Unresyst to three real-world data sets, evaluate the recommendation accuracy results and compare them to a contemporary collaborative filtering recommender. The comparison shows that combining multiple data sources can improve the accuracy of collaborative filtering algorithms and can be used in systems where...
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Internet business transactions with an international element: consumer protection in the European Union
Veselková, Kristýna ; Brodec, Jan (advisor) ; Bříza, Petr (referee)
INTERNET BUSINESS TRANSACTION WITH AN INTERNATIONAL ELEMENT: CONSUMER PROTECTION IN THE EUROPEAN UNION Abstract This thesis focuses on the legal aspects of consumer protection within the European Union when concluding a contract with an international element on the Internet. The motivation for the thesis is to address the new legal challenges which the matter creates. In case of contracts negotiated at a distance, there is no possibility of verification of the contracting party or goods or services themselves. Such situation increases the risk of abuse of the position of the stronger party. Furthermore, the unclear definition of borders in cross-border online purchasing complicates the matter of private international law on jurisdiction and applicable law. This thesis aims to describe and analyse the specific rules for consumer protection on the Internet within the European Union in order to inform stakeholders about the current state of the law in this area. In particular, the thesis deals with three issues: what kind of protection is provided to consumers in cross-border online purchase within the European Union; which court has jurisdiction over a dispute arising from consumer contract with an international element entered into on the Internet; and how the applicable law for these contracts is...
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Model of Marketing E-commerce
Mejzlík, Vojtěch ; Hejátko,, Jan (referee) ; Dvořák, Jiří (advisor)
This paper discusses the design of marketing model for electronic commerce. Effort is the most common representation and the most effective methods of marketing strategy. The practical part is discussed the particular case of the international model of cooperation between the regions of South America and the European Union, followed by implementation and optimization of marketing strategies for the introduction of a draft electronic commerce model with specific products for the market in the European Union. The result is an overall strengthening benefit terms, performance and efficiency in developing countries, provided the introduction of bi-regional cooperation through business e-commerce.
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Univerzální doporučovací systém
Cvengroš, Petr ; Vojtáš, Peter (advisor) ; Dědek, Jan (referee)
Recommender systems are programs that aim to present items like songs or books that are likely to be interesting for a user. These systems have become increasingly popular and are intensively studied by research groups all over the world. In web systems, like e-shops or community servers there are usually multiple data sources we can use for recommending, as user and item attributes, user-item rating or implicit feedback from user behaviour. In the thesis, we present a concept of a Universal Recommender System (Unresyst) that can use these data sources and is domain-independent at the same time. We propose how Unresyst can be used. From the contemporary methods of recommending, we choose a knowledge based algorithm combined with collaborative filtering as the most appropriate algorithm for Unresyst. We analyze data sources in various systems and generalize them to be domain-independent. We design the architecture of Unresyst, describe its interfaces and methods for processing the data sources. We adapt Unresyst to three real-world data sets, evaluate the recommendation accuracy results and compare them to a contemporary collaborative filtering recommender. The comparison shows that combining multiple data sources can improve the accuracy of collaborative filtering algorithms and can be used in systems where...
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How to Create and Maintain E-shop
Juřica, Jiří ; Hesová, Ivana (advisor) ; Richard, Richard (referee)
The thesis deals with important aspects which have to be followed when creating and afterwards promote an e-shop. Therefore, concerning the creation and running an e-shop it is necessary to consider most of mentioned aspects to be very crucial.
The thesis consists of two main parts. There are a few chapters in the theoretical part describing the introduction into an e-shop trade topic as well as a domain selection, technical solutions and the promotion of an e-shop.
The practical part of the thesis is focused on how to maintain an e-shop. This part contains the analysis of the existing e-shop to provide recommendation related to various proposals and improvements for the existing e-shop. It also describes a comparison to other competitors. Finally, there is a summary of all convenient proposals for the selected e-shop improvement.
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Design 3D Catalog for Company
Hubert, Michal ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
The subject of the thesis is the area of on-line 3D catalogues. In the first part, the basics of computer graphics and 3D modelling are summarized. The following part of the text focuses on the product catalogue of a certain company - S&K KONTAKT - and performs its analysis. Based on the analysis, several options are proposed how to transform the current company's presentation into an interactive 3D catalogue with the goal of distinguishing oneself from the competition and addressing new customers.
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